SEO, Branding and Visibility

Do the sales in your WooCommerce store depend on SEO and the the SERPS (search engine result pages) of search engines like Google and Bing? Do some of your products reach page one or two in the search results? What if your product could be listed two or even...

Search engine optimization, or SEO, is a major factor in most online marketing. It involves staying ahead of the analytic trends to make sure that your site continues to rank highly even when search algorithms change. Here are 7 SEO tools you should look into. SEMrush...

Creating an impactful, inspiring and memorable brand logo is no easy task. What may appear as a simplistic design is actually a complex tapestry of brand personality, refined color optimization and appropriate stylistic choices. Although mastering the art of logo...

Crafting a company persona means establishing and leveraging all communications upon an explicit set of emotional and professional characteristics. Ultimately, a company persona influences not only your unique voice and value, but how customers feel and perceive your...

You’ve come up with a clever catch phrase, you’ve put it on a shirt, and you’ve set up an online shop – because after all, your intention was to sell this stuff, and not to use it as insulation for your treehouse. People saw your stuff, and liked it, either because...

These days, social media and word-of-mouth are two of the absolute best means of marketing your ecommerce business. Fortunately, the two go hand-in-hand, and that’s especially true when you can create friendly contests and competitions that will help you engage with...

Branding tips might seem like a dime a dozen. After all, you probably already know that you need to create your logo, use it far and wide, and spend the majority of your advertising dollars targeting a specific audience. Is this enough to really help you build a...

Many people underestimate the value of a blog when it comes to converting traffic into sales. Just as many people tend to ignore the fact that a good blog is one of the best marketing tools you can possibly have. If you develop it appropriately, your blog becomes...

Search engine optimization, or SEO, can make the difference between success and failure for an online store. If you use WooCommerce, you already have a lot of ways to improve your SEO using WordPress. Keep the following WooCommerce SEO tips and plugins in mind to help...