WooCommerce stores have so many different ways to grow that it can sometimes be hard to keep track of what works and what doesn’t. Here are 19 WooCommerce tips and tricks you can use to enhance your online store.
Use Brands in Your Store
Every industry has certain brands which are synonymous with that area of service. If you offer products that aren’t your own, consider showcasing brands that resonate with your own mission statement to boost sales.
Use Top of the Line Security
Install an SSL certificate and make sure you use the best security plugins available for your storefront. There are many different ways that hackers can get your customers’ information, and you need to protect against all of them.
Back Up Data Often
A malicious attack or simple software error could cripple your website for days or weeks if you aren’t careful. By making regular backups of your data, you can get your store up and running again with ease should this ever happen to you.
Use Well-Optimized Product Images
Your product images need to be high quality though as small as possible to make sure they load quickly. A customer waiting a long time for a product image to load may get impatient and move on to the next store.
Write Great Product Descriptions
Your product descriptions need to be short but effective, quickly highlighting the features of each product. Make sure that your sales copy is compelling and consider hiring a professional copywriter if needed. Also make use of bullets where possible.
Create Product Videos
Product pictures are useful, but videos are even better. By providing videos, you can show your customer a product in action. Streaming services such as YouTube make accessing the videos easy, even on mobile devices. (Not related, but here is a video on how a product can be distributed to other woocommerce multi stores )
Offer Daily Deals
If you offer new deals and discounts on a daily basis, you get customers in the habit of checking your store more frequently. Of course don’t get into the habit of sending an email every day, but make the deals fun on your website so they want to visit often.
Offer Bulk Discounts
Bulk orders can help you out by decreasing the cost of shipping and handling. Offer bulk discounts to encourage this behavior. Doing so helps both you and your customers. You could even offer free shipping after customers pass a certain spending threshold – this is widely popular and effective.
Make Stock Status Clear
It’s frustrating to make a purchase only to find that an item is currently out of stock. Make it clear when items are out of stock or limited in stock so customers don’t have to face that issue.
As long as you take quality seriously, product and store reviews can only benefit you. Make sure to encourage reviews and offer tools that make writing reviews easy – including on social media.
Create Promotion Sliders
Adding sliders to your store makes advertising promotions very easy. By putting one in your store, it allows customers to view all the discounts available without having to navigate away from the products they want.
Make sure you have a newsletter or regular mailing that customers can subscribe to. This gives you a way to reach out to them even when they haven’t visited your store in a while.
Show Relevant Products Prominently
Whenever your customers perform a search, they should see products relevant to their interests. Make sure these are easy to see, as doing so helps speed up navigation for the customer.
Create a Simple Checkout Process
Once your customers decide on a product, you should do all you can to get them through checkout quickly. One-click checkout options are best.
Providing an option to save items on a wishlist can turn a reluctant customer into paying customer. Make sure to make wishlists easy to add to and shop from.
Add a “Continue Shopping” Button
If your customer is about to place an order but then wants to buy something else, doing so should be as easy as a single click. Allowing customers to continue shopping at any point can increase your revenue.
Allow Customizable Products
If there is room to customize certain products, be it through size, color, or personalized messages, allow that and emphasize it. This gives customers more control over their final purchase.
Ask for Only Basic Information
When designing registration forms, ask customers only for the information you need. People get reluctant when you ask for too much information.
Add to the Rich Snippet
Rich snippets are a way to show more information to customers in search results, such as reviews, product prices and some other important data. This can make you stand out from the crowd.
Following the tips above will turn your WooCommerce store into something truly special. Always keep these ideas in mind to help ensure your success.