How to Find the Perfect Product Niche for Your Store in 2018

How to Find the Perfect Product Niche for Your Store in 2018

For those who are late to the party (whether you’re dropshipping or purchasing your own inventory), it has become increasingly difficult to find a niche that isn’t saturated. With more than 1.8 billion websites currently online as of this moment, you’ll find...
How to get a Product Displayed Several Times on SERPS

How to get a Product Displayed Several Times on SERPS

Do your sales depend on the SERPS (search engine result pages) of search engines like Google and Bing? Do some of your products reach page one or two in the search results? What if your product could be listed two or even three times on the first search result page in...
How to Use Emotional Triggers in Your Marketing Strategy

How to Use Emotional Triggers in Your Marketing Strategy

Making a sale is less about convincing somebody to buy your product and more about building a relationship with the potential customer. The greatest tool that you have is not discounts or coupons, but rather the ability to connect on an emotional level with that...
5 WooCommerce Plugins to Help you Create a Loyalty Program

5 WooCommerce Plugins to Help you Create a Loyalty Program

A loyalty program helps you build a relationship with your customers. It also incentivizes shopping at your online store instead of somewhere else – by shopping more frequently with you, your customers reap numerous rewards. You can use plugins to help create a robust...
Build Trust with Free Returns and Free Shipping

Build Trust with Free Returns and Free Shipping

No matter what you sell in your online store, you need to be able to stand by your product. One of the best ways to show your commitment to quality is to offer free shipping for items and free returns when something is not to a customer’s liking. This shows the...
How to Use Google Analytics to Improve Your Conversions

How to Use Google Analytics to Improve Your Conversions

The Google Analytics tool is a simple and essential element of good design for online storefronts. Knowledge about your customer base is power, and these analytics give you a chance to determine who is visiting your site, where they come from, whether they approach...
How to Handle Negative Reviews of a Web Shop on Social Media

How to Handle Negative Reviews of a Web Shop on Social Media

Sooner or later, everybody gets negative reviews on social media. This is not always a result of poor service or a bad product. If you generate a lot of sales and a good amount of traffic, eventually there will be somebody who you rub the wrong way or who feels you...
The Top A/B Testing Plugins for Your WooCommerce Store

The Top A/B Testing Plugins for Your WooCommerce Store

A/B testing, also known as split testing, is a website design method that allows you to create two different versions of a site (or section) and then test them against each other, determining which one works best for your needs. This technique gets used most often...
12 WooCommerce Tips You Should Know if you Run a Web Store

12 WooCommerce Tips You Should Know if you Run a Web Store

WooCommerce has a wide range of features that you can use to improve your online store. If you take the time to learn the system well, the sheer number of choices allow you to create a storefront that is markedly different from anything else on the Internet. No matter...
How to Use WooCommerce for Dropshipping

How to Use WooCommerce for Dropshipping

If you run an online store but don’t have the resources to buy products in bulk or prefer not to use a warehouse, dropshipping may be the best option for you. Luckily, WooCommerce provides a number of different ways to take advantage of the dropshipping process. What...
5 Helpful WooCommerce Accounting Extensions

5 Helpful WooCommerce Accounting Extensions

Are you tired of wrestling with spreadsheets, record keeping and inventory tracking? If so, it’s time to take advantage of WooCommerce accounting extensions. The following 5 extensions can streamline store accounting tasks, which means less time screaming at the...
7 New Social Media Channels You Haven’t Heard of for Businesses

7 New Social Media Channels You Haven’t Heard of for Businesses

Looking to expand your brand awareness without relying on Facebook, LinkedIn or other saturated social media channels? While popular social media platforms can elevate your visibility, they aren’t the only players in this expanding game. The following 7 social media...
7 Logo Tips You can Use from the Most Successful Companies

7 Logo Tips You can Use from the Most Successful Companies

Creating an impactful, inspiring and memorable brand logo is no easy task. What may appear as a simplistic design is actually a complex tapestry of brand personality, refined color optimization and appropriate stylistic choices. Although mastering the art of logo...
How to Create a Company Persona

How to Create a Company Persona

Crafting a company persona means establishing and leveraging all communications upon an explicit set of emotional and professional characteristics. Ultimately, a company persona influences not only your unique voice and value, but how customers feel and perceive your...
Setting Up Facebook for Your Online Business

Setting Up Facebook for Your Online Business

Starting a Facebook page for your online business allows you to leverage the connectivity of social media to boost brand awareness and customer involvement. While setting up a Facebook business page is relatively straightforward, optimize your digital presence by...

What Is WooCommerce Storefront?

Whether you’re new to WooCommerce or you’re just ready for a change, settling on a theme can be difficult. After all, there are tens of thousands from which to choose. WooCommerce Storefront is by far one of the most widely-used of all the themes on the market today,...
Affordable Ecommerce – Is WooCommerce Free?

Affordable Ecommerce – Is WooCommerce Free?

The number of online shoppers around the world is at an all-time high, and more people than ever before are trying to capitalize on this trend by starting their very own ecommerce businesses. However, getting started can be expensive, to say the least. As such, many...