Most online businesses around the world prefer running one eCommerce website that sells different products. Since building, maintaining, and improving an online shop may take a lot of time, effort, and money, online business owners prefer to have only one website. Therefore, running more than one web store may sound overwhelming. But there are some significant benefits of running multiple web stores selling the same product.
With a multi-store eCommerce approach, you can divide your brand, products, offers, and deals according to your store’s niche. As a result, dedicated customers looking for a particular product will visit a specific store. Furthermore, increased product visibility via multistore will significantly improve the consumer experience indeed.
A multi-store eCommerce helps store owners to segment their customers and thus reach out to them through targeted marketing. Therefore, retailers will notice a massive increase in sales & reach due to focused attention on a specific segment of customers or products.
Customers’ buying intention will be focused on a particular product when that product is visible on multiple sites. On the other hand, it’s easier to distribute the same products to multiple websites from one dashboard. Therefore modern eCommerce is adapting to a multistore approach.
This article will let you learn about the 10 benefits of multiple web stores selling the same product.
What is a Multiple Web Store?
Multiple Web Stores allow you to launch and manage multiple eCommerce stores from a single platform. Also, users will be able to run their website from a single domain and one dashboard. It’s a simple marketing approach to reach a variety of marketplace and grow your brand value.
With This approach, you distribute the same products or niche-based products on multiple websites. But each store type will have its own website reflecting all your store’s products. As a result, you can take the following actions –
- Manage all the product information at once
- Create multiple product catalogs for different stores in one attempt
- Change the currency according to the country you target
- Implement the language on your website according to location
These are only some of the actions, but you can actually do much more with multiple online stores. You don’t need to rely on other marketplace or sales channels to promote your products. Why? With a properly organized online multistore, you can organically reach out to more customers.
You may host numerous stores within the same domain with the same brand. On the other hand, you may launch many brands in multiple stores under one domain. It’s an identical procedure with one exception: the brand or type of items you’re introducing.
Multiple stores offering the same product strengthens the selling process and simplifies clients’ purchasing procedures. There is less chance to see the unavailability of a product or face any shipping disruption. Maybe you do not have huge customers on every website, but a small number of customers can bring a massive change in sales output.
Now we will elaborate on the benefits of multiple web stores selling the same product.
Why Should You Launch Multiple Web Stores?
Expanding Your Sales into International Market
The number of eCommerce stores is increasing rapidly every day, and most of them are based in the USA. But, online stores are expanding globally, and it isn’t bounded by borders or a specific country. In fact, there are 5+ million WooCommerce based eCommerce stores in different countries.
You may use your inventory to start multiple stores in different countries, each with a different structure but the same product. As a result, you may customize your storefront to target a specific country, along with its language and currency. Furthermore, you can apply privacy rules particular to a jurisdiction, such as GDPR. As a result, buyers from other countries can purchase the identical product from your inventory through a distinct website that you own.
Brand segmentation is another benefit of the Multi-store approach because it helps store owners be more organized. Create different storefronts for each brand utilizing a single dashboard or primary platform to sell items from multiple brands.
Assuming you have a primary website and your inventory includes brands such as Nike, Rebook, and Adidas. You may now sell Nike and Rebook items on two different websites, one selling shoes and the other selling T-shirts of these brands. It allows you to segment the brand while still selling the same items through product-specific websites.
You can focus on the website which is performing better for a specific product of a particular brand. Moreover, you can supply your products based on customers’ demands on those websites.
Target Marketing Through Audience Segmentation
Targeting marketing through audience segmentation is yet another benefit of running multiple web stores. You can easily sort out your audience who are looking for a specific product or brand via multistore. Moreover, it becomes easier to communicate with customers to provide them support in a specific zone or segment. Therefore, you can launch different stores to target different audiences with the same product.
For example, suppose you own a T-shirt shop with a variety of T-shirts and wish to categorize them based on their intended use. Now you can create each website based on their usage and run different campaigns. You may even distribute the same product over numerous websites while segmenting your audience by recommending items based on their gender and age.
In this way, after understanding your customer’s preference, you can run specific campaigns on different websites. When someone buys anything on the targeted website, it shows up on your superstore or main website. As a result, you can better manage your inventory across various websites by synchronizing your inventory across multiple websites. Additionally, you can also avoid costly inventory mistakes.
Improved Customer Reach
Are you the owner of a B2B/Wholesale web store? Do you want to take your business to the next level by offering direct-to-consumer eCommerce? If you’re willing to do so, you’ll need to set up multiple eCommerce stores.
Some shoppers may want to buy your items one at a time, while others may choose to buy in bulk. By segmenting your consumers, you may construct two independent websites instead of dealing with them all on the same platform. You can apply the B2C approach to one of your websites and shift towards a different market zone. On the other hand, try the B2B style in your primary website or create another website for that.
This business model has already been used by great commercial behemoths like Alibaba. They offer single products in one part and bulk products in another web portal. As a result, expanding from B2C to B2C is no longer a difficult task. This is due to the fact that multiple web stores may be used to replicate both business models in the same storefront.
More Relevant Search Output
An all-around eCommerce store may have several departments with lots of products and categories. Sometimes it becomes difficult for customers to navigate a large store and a bit confusing as well. Therefore, customers may skip a store full of products and look for a precise collection of products. Moreover, customers with clear buying intentions want to get their search results quickly and promptly.
If you distribute your products or divide the categories into multiple web stores, customers will get a better user experience. The shopping journey of a customer will get more flexible as they will get their desired product in no time.
Flexible Product Promotion
Product promotion via multiple websites becomes more effective and precise. Since you are not promoting randomly to a huge customer base, you can run campaigns and promotions to specific audiences with specific products. As a result, you can distinguish between well-performing products.
Furthermore, you can display promotional messages related to your customers’ choices to a particular website. In a marketplace where everyone is vying to win the race, customers will eagerly buy from your stores after getting relevant products rather than being puzzled by random messages.
Improved Shopping Experience
Improving the shopping experience of your customers by allowing them to collect all of their products in one cart. You can upload your products to multiple websites but don’t forget to focus on your checkout process. Because the checkout procedure is one of the most important aspects of the sales funnel, make it as simple as possible for your consumers.
With a multiple web store, you will be able to consolidate your product offerings via a single catalog. Moreover, categorizing, managing, and updating the catalog becomes easier with a single dashboard. This single dashboard will provide you the flexibility to support the one cart, many-store method.
Single cart across multiple stores creates a better experience for mobile shoppers. Customers prefer to enter less information to buy a product via online stores. Therefore one cart and less required form information allow customers to buy products with a single tap.
While running multiple webs stores, you will be able to collect valuable consumer data which is specific and product-based. This data can be used to improve your eCommerce sales, marketing strategies, and customer service. You will be able to collect any error report, customer issue, product issue in one single platform. Therefore, handling website issues, returns, refunds & exchanges, customer complaints is easier to solve.
Not a single website is overlooked when any data error occurs, information is required, or communication is required between the departments of your business. You can track your customers’ behavior via CRM so that you can take action for them. As a result, you can notify your customers of any info regarding your business, such as inactivity, cart abandonment, welcome back message, etc.
You can collect crucial customer information by integrating CRM into your multi-store eCommerce website. For example, you can track when a customer orders and re-orders previously ordered products. Moreover, which campaign drives customer conversion from a specific website and target market. All this information is essential for the marketing department of your eCommerce business, and that is because by utilizing this information, they can execute customized savings, pricing offers, and shipping methods.
In this way, customers can attain benefits by getting rewards for their purchases. On the other hand, businesses can maximize their ROI via proper marketing campaigns. Sorting out the customers who visited before but didn’t make a purchase becomes easier. As a result, sales representatives can reach out to them easily. So, when it comes to multiple websites launched under the same platform, all this information becomes distinctive but specific.
Another benefit is, customizing the pricing information in each website differently. You may offer a customized pricing range by forwarding your clients to a specific website by segmenting them based on acquired information. You may entice B2B clients with a certain pricing range, or you can reward your regular customers with appealing discounts. When you manage several online stores with the same product from a single administration area, this is simple.
Centralized Control Over Multiple Websites
Let’s say you have already launched multiple web stores from a centralized admin panel or dashboard. Have you felt any difference? Well, we will elaborate on the one major aspect, which is centralized control. Every website or online store data is being collected in one primary website with this strategy. Therefore, store owners won’t have to upload or modify any product data separately.
Additionally, adding newly released products, bulk items, or updating customer information also becomes easier in one database. In multi-store eCommerce, one product feed file serves the product information required for all your websites. As a result, when you make a modification to your product information on one website, it is immediately reflected on other websites.
Customer data is really important when it comes to managing an eCommerce site. While running multiple online stores, customer data can also be centralized. You may gain a complete view of purchase behaviors and order histories using aggregated data and tailor your marketing efforts accordingly. Ultimately, the management and marketing team can collaborate and apply strategies to grab more customers. Moreover, they can also ensure that existing customers are coming back to your website to buy more.
MultiStore eCommerce made easy WIth WooMultiStore
WooMultistore is an amazing plugin that helps you manage multiple online stores at once. Because your resources to run the stores get standardized with this tool. The features below makes it one of the most popular store management option for WooCommerce-
- Manage all your virtual stores with one inventory
- Edit your inventory automatically for all your stores
- Distribute the same products quickly across multiple stores
- Collect all the order information from different stores into your primary store. This collected information can be utilized later by third-party software related to accounting, shipping, etc.
- Focus more on releasing trending products and making more money rather than managing inventory. Yes, WooMultistore saves your precious time by giving you scope for other aspects.
To micromanage your eCommerce store within the local and international market, you can surely apply a multistore approach. Since you will manage everything from a central website, organizing each brand or business type will be much easier. Moreover, segmenting brands and customers will also be more specific according to business type or category.
Monitoring the complete echo system while running a WooCommerce-based eCommerce site may appear to be a tricky task. Forming multiple web stores has been considerably easier thanks to plugins like WooMultistore.
Atanu Das is a professional content writer who is actively writing SEO-optimized content. For the last four years, he has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics. He is currently working as a content writer at Webappick – a giant WordPress Plugin development company.