Crafting a company persona means establishing and leveraging all communications upon an explicit set of emotional and professional characteristics. Ultimately, a company persona influences not only your unique voice and value, but how customers feel and perceive your...
Starting a Facebook page for your online business allows you to leverage the connectivity of social media to boost brand awareness and customer involvement. While setting up a Facebook business page is relatively straightforward, optimize your digital presence by...
Crafting a mission and vision statement for your ecommerce business is no simple task. To engineer a statement that not only resonates with readers, but generates real confidence among customers requires focus, brand self-awareness and engaging storytelling. Step #1...
Attracting visitors to your WooCommerce store is only part of the e-commerce battle. The real challenge is transforming visitors into customers. While the cornerstone of conversions is product quality, the following 11 tips build upon your quality and catalyze...
Whether you’re new to WooCommerce or you’re just ready for a change, settling on a theme can be difficult. After all, there are tens of thousands from which to choose. WooCommerce Storefront is by far one of the most widely-used of all the themes on the market today,...
The number of online shoppers around the world is at an all-time high, and more people than ever before are trying to capitalize on this trend by starting their very own e-commerce businesses. However, getting started can be expensive, to say the least. As such, many...
For many people who manage online shops, QuickBooks is their saving grace. It’s a great way to manage payments, income, expenditures, and even send invoices to vendors, when needed. Of course, in order to make things easier for you to manage, you should consider...
On average, only 2% of web traffic converts to sales on the first visit to a given site. Several factors contribute to this situation, including the fact that many potential customers are hesitant to make a purchase on their first visit to a new site. To help bring...
Online advertising is almost as much of an art as a science. While analytics can tell you a great deal about your audience, the creativity and visual look of your ads must come from you. Here are some tips you can use to make your ads more appealing to potential...
A sales funnel is a model that illustrates how online business makes sales, from a customer’s first awareness of the brand to the close of a purchase. The funnel begins with awareness and proceeds through a number of different steps that vary depending on the model of...
Upselling is the process by which a store encourages customers to buy a more expensive item, an upgrade, or add-ons that will improve their experience. This can have several benefits to both the customer and the seller. On the customer’s side, it helps to make sure...
A good business plan is one of the most essential elements that any company can have. Even if you work on your webshop on a part-time basis, having a business plan in place will help you turn a profit and potentially enable you to make it a full-time job. Here are the...
Who is your typical WooCommerce customer? The answer to this question can determine many different things. It can decide what sort of products you sell, which brands receive the biggest discounts, and even what social media networks you use most often. You can learn...
Boosting traffic to your WooCommerce store is a good thing, but it only really benefits you as a business if you convert that traffic into sales. By paying attention to your customers and building relationships with them, you can make sure that people who visit your...
Email marketing is just as important today as it was five years ago, and it’s expected to remain an important part of any growth strategy well into the future. MailChimp is one of the biggest email marketing platforms, and it provides users with hundreds of options...
If there’s one thing that’s certain about commerce, consumerism, and the sales industries in general, it’s that they are always changing. As a result, e-commerce trends seem to come and go, and if you can stay on top of them, you’ll have a significant edge over the...
Whether you’re thinking of starting a business or you’ve been running one for years, growth should always be your focus. With that in mind, finding new growth strategies can be tough, and that’s even truer if you’re just starting out. The following seven business...
If you are into a profession that does not manufacture or acquires actual products but sells services such as designing a website, a logo, writing content etc, you can also create an online store via a fully-functional WordPress plugin called EDD Sell Services. Sites...
When you think of impulse buying, you probably think of snagging a pack of gum or a tabloid while you’re waiting in line in the checkout lane. However, people can also buy impulsively online – if they have a reason to do so. Here, you can learn a little more about how...
As of 2017, 0.6% of all the websites in the world were based on WooCommerce. That figure may not seem very impressive, but when you consider the fact that WooCommerce powers some 42% of all the online stores available on the world wide web, it becomes very clear that...
Your WooCommerce product gallery is the most important part of your business. It shows visitors what you’re selling and gives them vital bits of information that can help them make purchasing decisions. Though the standard gallery does a decent job, there are ways to...
