How to Create a Company Persona

How to Create a Company Persona

Crafting a company persona means establishing and leveraging all communications upon an explicit set of emotional and professional characteristics. Ultimately, a company persona influences not only your unique voice and value, but how customers feel and perceive your...
Setting Up Facebook for Your Online Business

Setting Up Facebook for Your Online Business

Starting a Facebook page for your online business allows you to leverage the connectivity of social media to boost brand awareness and customer involvement. While setting up a Facebook business page is relatively straightforward, optimize your digital presence by...

What Is WooCommerce Storefront?

Whether you’re new to WooCommerce or you’re just ready for a change, settling on a theme can be difficult. After all, there are tens of thousands from which to choose. WooCommerce Storefront is by far one of the most widely-used of all the themes on the market today,...
Affordable Ecommerce – Is WooCommerce Free?

Affordable Ecommerce – Is WooCommerce Free?

The number of online shoppers around the world is at an all-time high, and more people than ever before are trying to capitalize on this trend by starting their very own e-commerce businesses. However, getting started can be expensive, to say the least. As such, many...
The Best Plugins for WooCommerce QuickBooks Integration

The Best Plugins for WooCommerce QuickBooks Integration

For many people who manage online shops, QuickBooks is their saving grace. It’s a great way to manage payments, income, expenditures, and even send invoices to vendors, when needed. Of course, in order to make things easier for you to manage, you should consider...
How to Use Retargeting Effectively to Sell More Products

How to Use Retargeting Effectively to Sell More Products

On average, only 2% of web traffic converts to sales on the first visit to a given site. Several factors contribute to this situation, including the fact that many potential customers are hesitant to make a purchase on their first visit to a new site. To help bring...
15 Tips to Create the Perfect Advert

15 Tips to Create the Perfect Advert

Online advertising is almost as much of an art as a science. While analytics can tell you a great deal about your audience, the creativity and visual look of your ads must come from you. Here are some tips you can use to make your ads more appealing to potential...

7 Tips to Build a Money Making Sales Funnel

A sales funnel is a model that illustrates how online business makes sales, from a customer’s first awareness of the brand to the close of a purchase. The funnel begins with awareness and proceeds through a number of different steps that vary depending on the model of...

The Secret of the Upsell to Increase Shop Revenue

Upselling is the process by which a store encourages customers to buy a more expensive item, an upgrade, or add-ons that will improve their experience. This can have several benefits to both the customer and the seller. On the customer’s side, it helps to make sure...

Why Your Web Shop Needs a Business Plan and How to Write One

A good business plan is one of the most essential elements that any company can have. Even if you work on your webshop on a part-time basis, having a business plan in place will help you turn a profit and potentially enable you to make it a full-time job. Here are the...

WooCommerce | Learn Who Your Demographic Is and How to Target Them

Who is your typical WooCommerce customer? The answer to this question can determine many different things. It can decide what sort of products you sell, which brands receive the biggest discounts, and even what social media networks you use most often. You can learn...

11 Methods to Turn Your Readers into Buyers

Boosting traffic to your WooCommerce store is a good thing, but it only really benefits you as a business if you convert that traffic into sales. By paying attention to your customers and building relationships with them, you can make sure that people who visit your...
Improve Email Conversions with WooCommerce Mailchimp Integration

Improve Email Conversions with WooCommerce Mailchimp Integration

Email marketing is just as important today as it was five years ago, and it’s expected to remain an important part of any growth strategy well into the future. MailChimp is one of the biggest email marketing platforms, and it provides users with hundreds of options...
11 E-commerce Facts of 2019 You Should Know About

11 E-commerce Facts of 2019 You Should Know About

If there’s one thing that’s certain about commerce, consumerism, and the sales industries in general, it’s that they are always changing. As a result, e-commerce trends seem to come and go, and if you can stay on top of them, you’ll have a significant edge over the...

7 Business Growth Strategies Anyone can Follow

Whether you’re thinking of starting a business or you’ve been running one for years, growth should always be your focus. With that in mind, finding new growth strategies can be tough, and that’s even truer if you’re just starting out. The following seven business...
Sell Services As Product With EDD Sell Services

Sell Services As Product With EDD Sell Services

If you are into a profession that does not manufacture or acquires actual products but sells services such as designing a website, a logo, writing content etc, you can also create an online store via a fully-functional WordPress plugin called EDD Sell Services. Sites...
How to Take Advantage of Impulse Buyers

How to Take Advantage of Impulse Buyers

When you think of impulse buying, you probably think of snagging a pack of gum or a tabloid while you’re waiting in line in the checkout lane. However, people can also buy impulsively online – if they have a reason to do so. Here, you can learn a little more about how...

7 of the Top WooCommerce Websites and What You Can Learn from Them

As of 2017, 0.6% of all the websites in the world were based on WooCommerce. That figure may not seem very impressive, but when you consider the fact that WooCommerce powers some 42% of all the online stores available on the world wide web, it becomes very clear that...

13 Ways to Make Your WooCommerce Product Gallery Better than Ever

Your WooCommerce product gallery is the most important part of your business. It shows visitors what you’re selling and gives them vital bits of information that can help them make purchasing decisions. Though the standard gallery does a decent job, there are ways to...