Search engine optimization, or SEO, is a major factor in most online marketing. It involves staying ahead of the analytic trends to make sure that your site continues to rank highly even when search algorithms change. Here are 7 SEO tools you should look into.

SEMrush

SEMrush is an all in one SEO tool that provides keyword research, search position monitoring, and much more in one easy package. The tool makes use of in-depth keyword research tool and domain analytics that allow you to identify how effectively you are reaching your market. You can also use it to analyze your competition and to see what keywords they are ranking for (and how easy it would be to outrank them). You can also discover what volume of your traffic finds your website by device. It’s probably one of the most popular tools for serious internet marketers, but this does come at a premium.

Majestic

Majestic is one tool that performs several important SEO jobs. Some of the features offered by Majestic include a site explorer, which provides detailed information about any given domain, a backlink history checker, which compares backlinks and growth rate for multiple domains; and search explorer, which provides a keyword index and search score for any URL. Many internet marketers use this tool to learn about the trust flow of a domain before purchasing – especially if they intend to use it for their private blog network.

PageSpeed Insights

PageSpeed Insights is a Google tool used to determine how fast a site loads and provides specific information on what you need to change to improve it. The tool provides a breakdown for both mobile and desktop browsers. Make sure you pay extra special attention to mobile, which many sites have a harder time optimizing. PageSpeed Insights not only gives you an average loading time for your site, but also provides input on the size of your pages so you can determine if something is too large or too small to register properly in search engine rankings. Reaching the highest score can be an exercise in frustration sometimes, but it is usually worth the effort.

Yoast SEO

Yoast is a WordPress plugin that has become so synonymous with SEO that many people now recognize the brand by name. You can use both free and premium versions, but those with WooCommerce will want the WooCommerce add-on. This will help to ensure their shop, product pages, category pages and more are properly optimized for search engines and users. Yoast WooCommerce SEO also has special features focused on social media that can help you showcase your store more effectively on Twitter, Facebook, Instagram, and Pinterest.

All in One Schema.org Rich Snippets

Rich snippets is an SEO term that refers to additional data you can add to your search result summaries. This includes review stars, images associated with your brand, customer service contacts, and more. The more information you can provide in rich snippets, the more successful your SEO tactics become. All in One Schema.org Rich Snippets is a plugin that allows you to enhance your rich snippets. The tool allows you to customize your information for platforms such as Google and Facebook, providing ways that customers can become engaged in your store before they even get to your landing page.

Imagify

Proper images are a key component to SEO success. The more images you can provide, the more engaged your customers become. At the same time, you need to make sure that these images are optimized to provide a speedy loading experience. Imagify resizes images that you upload to WordPress and optimizes them for web use. It does this without dropping the quality of your images, meaning your product pictures still look crystal clear.

Broken Link Checker

No matter how good the rest of your content is, broken links will destroy your search engine rankings. Broken Link Checker provides a rapid way to analyze your links and make sure they all lead where they are supposed to go. The tool also looks for missing images, which helps to make sure that none of your product images or store peripherals appear as blank boxes to browsers.

SEO is a multifaceted marketing tactic that can make the difference between an online store making or breaking it. Always stay ahead of the curve by reading about the latest relevant news and updates, and utilizing the best SEO tools.