9 Ways to Use Deals to Improve Online Store Sales

If there’s one thing that consumers love more than anything else, it’s a good sale. If you aren’t making the best use of deals, there’s a good chance you’re missing out on some pretty hefty revenue. Here, you’ll learn about some interesting and easy ways to integrate deals, discounts, coupons, and more into your site to help draw crowds and keep them buying.

Reward First-Time Buyers

Many of today’s biggest online retailers offer consumers a discount when they make their first purchase. Sometimes it’s a percentage off the total order, sometimes it’s free shipping, and sometimes it’s a combination of these things. Be sure you offer something to entice first-timers to buy. Even better, tell your visitors they will receive their coupon as soon as they provide their email addresses. This way, you can boost your leads and send retention or reminder emails as needed.

Create Coupons

Coupons are excellent ways to get people to visit your site. You might offer $10 off a purchase of $50 or more, free shipping on an order of $30 or more, or even a buy-one, get-one deal on products and services. These things will set you apart from your competitors and make people take you more seriously in the end.

Create a Loyalty Program

First-time buyers get some excellent incentives, but what about loyal customers? If you don’t offer some sort of incentive for people to keep buying, then they are likely to keep finding different stores just so they can take advantage of the first-timer bonuses. Loyalty programs can vary depending on the product or service you sell, so be sure to consider your options and implement a program as soon as you can.

Advertise on Facebook

If you truly want to use deals to your advantage, then you’ll need to make sure potential buyers know about them. Facebook is one of the most popular means of advertising, whether you want to create a page for your site and update it regularly or simply purchase paid ads. Getting your coupons and discounts out into the world will attract more buyers, and Facebook is the perfect platform.

Email Marketing

Email marketing might seem a little overdone and redundant, but if you use it correctly, it can work to your advantage. When nearly every email you send contains some sort of subtle offer, deal, sale information, or coupon, your customers will start to look for them, and this is an important first step toward building your brand. However, don’t go overboard as it’s important to provide value in the way of information or entertainment as well.

Influencer/Referral Bonuses

If you want to get your name out there even further, get your existing buyers to help you. Influencer bonuses and refer-a-friend programs are excellent ways to reward your existing customers for helping you drive more traffic to your site. Simply provide a small commission for each influencer or referrer, then let the program work for you. Platforms like WooCommerce offer numerous extensions to help you create and manage such programs, as well.

Holiday Deals

No matter what you offer, whether it’s a product, a service, or even software, it’s possible to create holiday deals to incentivize new people to buy. Christmas and New Year’s Eve are some of the most popular sales holidays, but depending on your business, you might find that others – including Valentine’s Day or even Independence Day, work better for you.

Abandoned Cart Discounts

If you have numerous people abandoning their carts in your online store, consider emailing discounts to the owners of those carts. For example, one of the biggest online grocery names, Brandless, sends the owners of abandoned carts an email with an offer for $1 shipping after a week or so has passed. This is a great incentive to get people to come back and buy.

Exit Intent Discounts

Imagine an individual has been to your site, looked around for a while, and perhaps even put a few items in his or her cart. Just before he or she leaves your site, you can create what is called an “exit intent” popup that might be the last push they need. This could offer a percentage off the total amount in the cart, free shipping, or even a free gift – whichever you prefer. Often, it’ll persuade someone who was about to leave to go ahead and make that purchase.

Though all of the deals and ideas shown here are wonderful, and they can certainly help you increase sales, they work best when paired together. Be sure to mention holiday sales and discounts on your Facebook or other social media pages, and don’t forget to ask your visitors to provide their email addresses, too.