Email marketing is just as important today as it was five years ago, and it’s expected to remain an important part of any growth strategy well into the future. Mailchimp is one of the biggest email marketing platforms, and it provides users with hundreds of options for automating and personalizing emails. Here, you can learn a little more about WooCommerce Mailchimp integration, how it works, and why it can benefit you.

Why Choose Mailchimp?

Mailchimp is one of the best, most popular, and most comprehensive email marketing tools in existence today. It works for businesses of all sizes, and it allows you to automate much of the email marketing process. It’s been around for many years, and the developers work hard to make sure its customers have access to all the latest tools and features. You can send an email to one person, or you can send an email to thousands of people at once depending on your unique needs.
Aside from the ability to simply automate emails and choose different recipients for different messages, Mailchimp also provides access to other helpful features. You, as the sender, can gather some very important information about any email you send. For example, you can find out how many times each person opened your email, which links people clicked inside it, and even the number of sales that were generated as a direct result of your email – but only if you have Mailchimp connected to an online shopping platform like WooCommerce.

How WooCommerce Mailchimp Integration Works

In order for you to get the most out of Mailchimp, it should be connected to your online store. Fortunately, Mailchimp has developed a plugin designed for use with WooCommerce, one of the world’s most popular ecommerce platforms. When you utilize WooCommerce and Mailchimp together, you have access to some of the best marketing tools available on the planet today. Features include:

Marketing automation tools that will allow you to completely personalize the way you advertise and market to your visitors. These tools let you send the perfect email at just the right time based on data and statistics. You can follow up with a customer after a purchase, ask customers about their experience, and even reengage with customers who haven’t visited your store in a while.

Item suggestions based on past purchases provide an incredibly personalized shopping experience. With WooCommerce Mailchimp integration and the built-in product recommendation tool, it’s possible to generate 31% more revenue with every campaign.

Send abandoned cart reminders at just the right time to give people incentives to buy. In fact, doing this alone can help boost your email marketing revenue by as much as 12%.

Get a larger audience when you set up WooCommerce Mailchimp integration and then build ads for social media sites guaranteed to expand your reach.

Create email notifications that reflect your brand. These include invoices, shipping notices, thank-you notes, and more that all carry the same colors, logos, and fonts unique to your brand.

Setting it Up

To set up WooCommerce Mailchimp integration, simply search for the Mailchimp extension via WordPress, download it, and install it. Once installed, activate it, and follow the on-screen prompts to connect your Mailchimp account to your WooCommerce store. You’ll gain access to features like:

  • Automatic, real-time purchase data and list syncing;
  • Automated emails for any scenario you can imagine based on customers’ behavior in your store;
  • Product recommendations based on visitors’ past purchases;
  • Customer tracking and segmentation based on the frequency and types of purchases they make;
  • Tailored ads for Facebook and Instagram that help you find new customers, connect with current ones, and entice them to visit your site.
  • Create popups asking visitors to subscribe to your newsletter as soon as they arrive on your site.
  • Create discount codes and automatically add these to emails.
  • Build landing pages that help you show off current sales, showcase your products, or even grow your subscriber list.

Installation Considerations

Before you download and install the MailChimp extension, you must already have WooCommerce active in WordPress. This extension requires minimum WooCommerce hosting requirements. Remember that this plugin will sync information about your customers, including their first and last names, email addresses, and orders. To prevent errors, customers who have not subscribed to your marketing emails being sent through Mailchimp cannot be exported. This helps you avoid sending marketing emails to customers who have not opted in or to those who have opted out.

Mailchimp and WooCommerce are two of the biggest platforms in ecommerce, and it comes as no real surprise that the two programs work beautifully together in a WooCommerce Mailchimp integration. They provide a seamless experience that makes your marketing campaigns simple, and with the reports you can generate, you can better plan future campaigns, as well.