If you aren’t getting enough click-throughs, you likely aren’t getting many conversions. Here are a few easy to implement tips to help you get more eyes on all that you have to offer.
Know Your Audience
If you do not know the language your potential customer is using, creating specific keywords will be a difficulty. To get started, get specific on the age, gender, and location of your ideal customer. Once you narrow that down and you learn more about who they are, you can better target them with smart marketing.
People love lists, and your customers were making lists long before the internet. Listicles are a great way to give your customers information in a clean, straightforward form. Breaking up the text is easier on the reader’s eyes, and they will be more likely to stick around and click through your site.
Understand the Psychology of Color
Color Psychology is an area of research that studies how color affects our decision-making process. The color choices you use can influence readers more than you might think. Consider what you want your potential customer to feel when they go to your site. For example, red creates a sense of urgency while green creates a sense of relaxation.
When you leave an enticing piece of information out of your text, your reader will want to know what it is (think click bait though without misleading). Humans are curious by nature, so they will naturally want to click through to satisfy that curiosity. To increase click-throughs, make your customer feel like they will be missing out if they choose not to read through your article or learn more about an offer.
Talk to their Ego
It is no secret that we are all a little selfish, so use that to your advantage by speaking straight to the ego. If you tweak your language, it can make a bigger difference than you may think. Simply writing, “Sign me up!” versus “Sign up here!” could make a big impact on your conversion rate.
We live in a society where we expect things to happen for us immediately. Your client is no different. If your site is slow, they may get impatient and leave. One way you can avoid this is optimizing the images you use on your site. Not only will your page load faster, but it could make your image quality better. Also consider using a premium cache plugin as well – most of which include image optimization.
Add Visual Stimulation
Similarly to listicles, breaking up your text with images will be easier on your customers’ eyes. Even if you aren’t a graphic designer, there is easy to use software such as Canva that can help you create beautiful infographics or charts. Another way to add visual stimulation is through quality stock photos or professional photos of your products.
When your ideal clients see that other people have done a certain action on your site, such as purchasing your product, they will be more likely to do so. One of the best ways you can provide social proof is with good testimonials and reviews.
Provide a Compelling Call to Action
You can have the best content, but if your call to action is not well thought out then your conversion rate will suffer. Make sure that the placement is right where they can see it. If they have to look for it, they may get impatient and leave. Create curiosity, and provide some sort of “answer” on the other side of the click.
Use Story to Evoke Emotion
Storytelling is a great way to grab your customer’s attention. People love learning new and interesting stories because it creates an emotional response. If you tell a good story that catches their attention, they will not only feel emotionally connected to you or your product but will also subconsciously put themselves into the story. Once they feel that emotional tie, moving forward with the call to action will be a no-brainer.
Make it Simple
When your potential customer is ready to buy they will expect the process to be quick and easy. It sounds obvious, but some business owners make the mistake of adding too many steps to get to the conversion or have the call to action in random places. The last thing you want to do is scare your customer away as they purchase. Avoid this by making the call to action easy to understand, or the checkout process as straight forward as possible.
Using the tips listed above will help you to have more people regularly viewing your site. Most importantly, they will stick around long enough to convert into loyal, paying customers.