Facebook has become one of the most popular means of advertising products and services due to its global reach. More than one billion people across the planet use Facebook daily, which means there is plenty of potential. If you’re using the world’s most popular social media platform to advertise your wares, follow these seven Facebook advertising tips to boost your marketing ROI.

Understand Your Audience

Facebook allows the most refined targeting out there when it comes to ad creation, and you can use this to your advantage. You can choose who sees your ads based on age, location, interests, behaviors, and more. You can create your own filters, or you can choose from the ones that have been predefined by Facebook, but be sure you pay attention to the “Potential Reach” number so you’ll know how many people will actually see your ad. When you truly get to know your audience, you can set these parameters accordingly and reach the people who are most likely to buy from you.

Utilize Your Existing Customer List

If you already have a list of people who subscribe to your email newsletter or who have purchased from you in the past, this can be very useful. You can upload your entire list of emails and telephone numbers directly to Facebook and target them with your next campaign. This is by far one of the best and the simplest Facebook advertising tips, so be sure that you keep your lists in sync so you’re reaching the right people.

Automate Your Campaign

If you really like the way a campaign is structured, but you’re just not sure you’re going to get the impressions or conversions you want, consider setting up automation rules. The “If X happens, do Y” series of rules is incredibly beneficial. For example, if a certain ad set is not generating enough impressions, Facebook can automatically switch it off, and if another ad set is doing better than expected, Facebook can put more of your budget toward showing that particular ad set. It’s all up to you, so be sure to familiarize yourself with these automation rules. It’s one of the most important Facebook advertising tips for managing your money.

Test Different Audiences & Advertisements

All too often, marketers go into their first Facebook advertising ventures believing they know their audiences and they know who will respond. However, when it comes down to it, the group that responds well is not always the one they had in mind. For this reason, it’s important that you segment your advertisements and test them out with different audiences. Figure out which groups of people will interact with your ads and which will not, then use this information to your advantage in the future. Just be sure that you keep your budget in mind as you’ll need to make sure there’s enough money there to get measurable results while meeting your overall budget goals.

Use the Audience Insights Report

Of all the Facebook advertising tips here, this one may seem like a no-brainer, but it’s something that many people overlook. This Audience Insights report is a very useful tool that can give you a lot of information about the people who view your ads, and it can analyze not only your Facebook audience, but also your website or your imported customer list. This tool is so smart that it will analyze the things that make your audience different from the general population and further break down your audiences into categories for more precise targeting in the future. Once you have this information, future campaigns will be even more successful.

Ditch the Text & Go for Images

Your ads need to be creative, thought-provoking, and aesthetically pleasing. While it’s certainly possible to do this with text, most people won’t take the time to read it – much less understand it. Rather than filling your ad space with text, consider a high-definition photograph that clearly illustrates the reasoning behind your post. The only text should be a clear call to action along with a clear-cut statement about your product or service designed to generate interest. That’s it – there’s no need for an entire paragraph.

Make Use of Facebook Pixel

Facebook pixel is a service that allows you to better measure your campaign’s effectiveness based on what people do while they’re on your website. You simply place a pixel code on your website’s header, and when someone goes to your website and takes action, those actions trigger the Facebook pixel, which will then record the action. Facebook pixel tracking is by far one of the most underestimated Facebook advertising tips out there because it helps you retarget people who are interested in your products, drives sales through optimized ads, and provides better, more comprehensive results.

These seven Facebook advertising tips will undoubtedly help you get more for every dollar you spend. Remember that your ecommerce shop and Facebook account really can work together, and when you have access to more detailed information about the people who are interested in what you have to offer, your Facebook advertising campaigns will be far more successful than ever before.